This lesson is part of the course(s):
French for Marketing

French for Marketing – What Are Marketing Metrics Called in French?

IIn this lesson, we learn the French for ten common metrics used in marketing

Watch the video as many times as you need, until you feel you can give the French translations as we go!

Review Vocabulary

Review the words from this video:

Vocabulary from the Video (Parts 1 and 2)

(audience) reach	Show la portée
annual recurring revenue	Show le revenu annuel récurrent
churn rate	Show le taux d’attrition
conversion rate	Show le taux de conversion
cost per click	Show le coût par clic

cost per lead	Show le coût par lead
engagement rate	Show le taux d’engagement
key performance indicators	Show les indicateurs de performance
customer lifetime value	Show la valeur à vie du client
return on investment	Show le retour sur investissement

If you want to expand your knowledge about this topic, explore any materials below.

A practical guide to understanding marketing metrics in France, with insight into KPIs, dashboards, and…

If you’d like to test your knowledge of what you’ve learned so far, you can select from any quizzes or activities below.

A quiz to test your knowledge of terms relating to marketing metrics for the web…

Launch

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