This lesson is part of the course(s):
French for Marketing
French for Marketing – Digital Marketing Terms
In this lesson, we learn ten useful general terms used in digital marketing.
Watch the video as many times as you need, until you feel you can give the French translations as we go!
Review Vocabulary
Review the words from this video:
Part 1
| English | French |
|---|---|
| bottom of the funnel | le bas de l’entonnoir |
| buying decision | la décision d’achat |
| buying stages | les étapes du processus d’achat |
| campaign | la campagne publicitaire |
| lead qualifiction | la qualification des leads |
Part 2
| English | French |
|---|---|
| middle of the funnel | le milieu de l’entonnoir |
| prospect | le prospect |
| retargeting | le retargeting |
| sales pipeline | le pipeline de vente |
| top of the funnel | le haut de l’entonnoir |
Flashcards
Go Deeper
If you want to expand your knowledge about this topic, explore any materials below.
Understanding the Marketing Funnel in France: Buyer Journey, Leads, and Decision-Making
Learn how the marketing funnel works in France, from awareness and lead qualification to buyer…
Give It a Go!
If you’d like to test your knowledge of what you’ve learned so far, you can select from any quizzes or activities below.
French Quiz – French for Marketing – Digital Marketing Terms
A quiz to test your knowledge of vocabulary relating to digital marketing terms in French.
Congratulations! You’ve reached the end of this topic.
