This lesson is part of the course(s):
French for Marketing

French for Marketing – What Are Marketing Metrics Called in French?

IIn this lesson, we learn the French for ten common metrics used in marketing

Watch the video as many times as you need, until you feel you can give the French translations as we go!

Review Vocabulary

Review the words from this video:

Part 1

English French
(audience) reach la portée
annual recurring revenue le revenu annuel récurrent
churn rate le taux d’attrition
conversion rate le taux de conversion
cost per click le coût par clic

Part 2

English French
cost per lead le coût par lead
engagement rate le taux d’engagement
key performance indicators les indicateurs de performance
customer lifetime value la valeur à vie du client
return on investment le retour sur investissement

Flashcards

Card 1 of 1
English
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French
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