This lesson is part of the course(s):
French for Marketing

French for Marketing – Digital Marketing Terms

In this lesson, we learn ten useful general terms used in digital marketing.

Watch the video as many times as you need, until you feel you can give the French translations as we go!

Review Vocabulary

Review the words from this video:

Vocabulary from the Video (Parts 1 and 2)

bottom of the funnel	Show le bas de l’entonnoir
buying decision	Show la décision d’achat
buying stages	Show les étapes du processus d’achat
campaign	Show la campagne publicitaire
lead qualifiction	Show la qualification des leads

If you want to expand your knowledge about this topic, explore any materials below.

Learn how the marketing funnel works in France, from awareness and lead qualification to buyer…

If you’d like to test your knowledge of what you’ve learned so far, you can select from any quizzes or activities below.

A quiz to test your knowledge of vocabulary relating to digital marketing terms in French.

Launch

Congratulations! You’ve reached the end of this topic.