French for Marketing – What Are Marketing Metrics Called in French?

IIn this lesson, we learn the French for ten common metrics used in marketing

Watch the video as many times as you need, until you feel you can give the French translations as we go!

Now we can see what we’ve learned. Look at the English and see if you can provide the French for the following:

Part 1:

(audience) reach	Show la portée
annual recurring revenue	Show le revenu annuel récurrent
churn rate	Show le taux d’attrition
conversion rate	Show le taux de conversion
cost per click	Show le coût par clic

Part 2:

cost per lead	Show le coût par lead
engagement rate	Show le taux d’engagement
key performance indicators	Show les indicateurs de performance
customer lifetime value	Show la valeur à vie du client
return on investment	Show le retour sur investissement

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